About a year ago, I wrote Hamburgers & Basements: Why Not to Use Left Nav Flyouts.
Since then, a few things have happened.
"No one understands the icon, let's add the word menu. The word is too small, let's add a pop-up calling it out." pic.twitter.com/Jargi7gavX
— Luke Wroblewski (@lukew) March 11, 2014
Despite all of this, I still haven't seen any evidence suggesting that the hamburger menu is an improvement.
Basically it comes down to interface design patterns. Patterns rely on familiarity and emerge slowly over time. Most of the ones we use on the web today have been around for many years.
Users have plenty of new things to learn without adding contrived navigation patterns into the mix. Let's stop trying to innovate device-specific interactions and leave it to the device manufacturers.
Product design requires solving many more difficult problems. For example:
Personally, I'd much rather be designing and testing solutions for problems like these.